As the latest statistics and research continue to hammer home the fact that video content is a critical component of every business’ content marketing campaign, marketing departments all over the world are scrambling to find professional videographers to fill this gap and bring their company’s content marketing strategy up to speed. Video content is a creative and engaging way to help your company stand out from the competition and a professional video production company can create video content that can be of considerable value to your business. At SteadyTake, we specialize in assembling the most qualified creative team for your video project, including skilled videographers, editors and creative support as needed. We pride ourselves on doing everything we can to ensure that our clients get what they are looking for in a video production company and we offer reasonably priced packages for a wide variety of video production needs, from entry-level packages to premium packages.
Many companies in search of a videographer to market their business will find qualified professionals who can fulfill their video content needs, while others will end up frustrated and back at the drawing board after an unsuccessful collaboration. If you are considering enlisting the help of a videographer to market your business, there are a number of factors you should consider before choosing which video production company to work with.
Tips for Hiring a Video Production Company
Unless you have hired a videographer or video production company before, you may not know what to expect from the process, how to prepare for it or how to know what is a fair price for the work you want. For many people, hiring a videographer to produce videos for their business may seem like a daunting task. There are countless video production companies out there offering a wide range of services that vary a great deal in price and they all promise to deliver high quality, professional video content. So how do you know that the video production company you hire will create video content that effectively markets your business? The following are some tips to keep in mind to make sure the videographer you hire for your next video project is the best fit for you and your brand:
Don’t settle for anything less than quality
Video marketing has become one of the most powerful marketing tools for businesses today and finding creative ways to market your business using quality, engaging video content is the most productive way to stay competitive in today’s market. The best way to ensure that the videos you are producing are of the highest quality is to hire a professional video production company with extensive experience and a vast network of creative talent. At SteadyTake, we are a team of more than 1,000 professional, vetted videographers and editors nationwide and our specialists produced more than 1,000 videos in the last year alone.
Keep your video destination in mind
Before you hire a video production company, you should consider where your videos will ultimately live. If you are planning to post the videos to YouTube and your website, they can be longer than two minutes depending on the content and your specific purpose for producing them. However, if you plan to share them on Facebook, Twitter or Instagram, you will need to tailor the content to suit viewers’ shrinking attention spans. According to research, Instagram videos that average 26 seconds receive the most comments, while top-performing Twitter videos average 43 seconds. Facebook audiences appear to engage the most with videos that are one minute long, while YouTube users prefer longer, in-depth content in the form of two-minute videos.
Look at the company’s recent work
A demo reel is a great way for a video production company to show what it can do, but looking at a prospective videographer’s more recent work will give you a better idea of what you can expect on your video project. If you don’t see exactly what you’re looking for, don’t be afraid to ask for more. You don’t want to miss out on working with a great videographer just because you didn’t see what you were looking for in the demo reel or in recent projects.
Find a company that specializes in your needs
If you have a specific type of video in mind, look for a video production company that specializes in that area. Research the clients they have worked with in the past and the videos they have produced for those clients. This should give you a clear idea of who will be the best fit to work with your company.
Don’t sacrifice your vision to fit your budget
When you hire SteadyTake to handle your video project, you don’t have to compromise your vision to fit your budget. We offer a number of basic and premium video production packages to suit a wide variety of needs and budgets. Whether you are in need of professional footage and editing or you have a more complex video production project with more demanding requirements, SteadyTake had an affordable solution for you.
Get involved in the process
It may be your first instinct to step back and let the videographer you hire take control of the project, but research shows that clients who are actively involved in the video production process ultimately spend less time in the editing room and on the project as a whole. Be sure to clearly explain your vision for the video project and also consider the video production team’s recommendations. By collaborating together, you could end up with a much better result than you originally anticipated.
Plan for the long-term
You may be able to save yourself a few bucks by going with the cheapest video production team you can find for each individual video project. However, if you make the effort to find a quality video production company that you can use on future projects too, you could potentially save yourself some time and keep your video content consistent across the board. This will ensure that the videos on your website, social media and other channels look great together and have a cohesive feel and style that suits your brand.
What SteadyTake Looks for in Candidates
One of the most common questions clients ask about what we look for in a videographer and how we recruit and vet our own network. Creating a video is a means of storytelling and we want to hire a videographer whose skills align with your vision and who can be an effective visual storyteller for your company. The following are some examples of creative and technical skills we look for in a videographer:
- Proficient at scripting, storyboarding and concepting
- Understands the basics of social media
- Understands basic and advanced composition techniques
- Understands the fundamentals of branding
- Understands the importance of video marketing
- Has a stellar video portfolio
- Can operate cameras, audio and video recorders and other production equipment
- Experience with video editing software
Questions to Ask Yourself Before Your Video Shoot
Now that we’ve covered how to find the best videographer for your video project and what questions to ask to ensure that the video production company you choose is the right fit for your company, it’s time to consider the purpose of the video you plan to shoot and how you will ensure that it resonates with your target audience. It is true that every company is unique and has specific needs when it comes to developing a video marketing campaign that works, but there are also some factors that universally apply to all companies who want to produce a video. The following are some key questions you should ask yourself before your video shoot begins:
- What is the purpose of the video?
- Who is your target viewer?
- What are the key messages you want to get across in the video?
- What is your project budget?
- What is your ideal timeline?
- Is your video part of a larger marketing strategy?
- How will you measure results and return on investment?
- Where will the video be shot?
- How will the final video be used or distributed?
Why Video Content is So Important
Brands need video marketing to stay competitive. This isn’t a novel idea, but there is one important change that has affected the way businesses are approaching video marketing today. No longer is video content just one piece of a company’s overall marketing strategy, it is now a main component, especially across social media channels. As the demand for video content continues to increase, more and more companies are investing in video marketing and are getting the results they want. Statistics show that video marketers achieve a 54% increase in brand awareness and get 66% more qualified leads per year. What does this mean for you? If you aren’t creating video content, you are likely falling behind.
Hire SteadyTake for Your Next Video Project
More video content is being watched by consumers now than ever before and there are many different types of video content that you can use to take advantage of this fact and promote and market your company’s products or services in a medium that your target audience craves. At SteadyTake, we know that video is the most engaging type of content and we also know that consumers remember 95% of a message when it is watched, compared to only 10% when it is read in text form. From interviews and testimonials to product videos, promotional videos and videos for social media, SteadyTake is committed to delivering high quality videos that align with your brand and your marketing campaign. For your next video project, consider hiring SteadyTake’s team of professional videographers, editors and production specialists to handle your video production needs.