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Code of Ethics

SteadyTake, a professional editorial & b-roll capture and distribution company of real-time footage, promotes the highest standard in videographers, acknowledging concern for every person’s need to be informed while considering those that are involved in it, as an observer, victim, or hero.

Videographers operate as trustees of the public. Our role is to report visually on breaking news from varied viewpoints. Our primary goal is the faithful and comprehensive depiction of the subject at hand. As videographers, we have the responsibility to document society and to preserve its history through imagery.

Photographic and video images can reveal great truths, expose wrongdoing and neglect, inspire hope and understanding and connect people around the globe through the language of visual understanding. Photographs or video clips can also cause great harm if they are callously intrusive or are manipulated.

This code is intended to promote the highest quality in all forms of videographers and to strengthen public confidence in the profession. It is also meant to serve as an educational tool both for those who practice and for those who appreciate photojournalism. To that end, SteadyTake sets forth the following.


Am On Location Videographers and those who manage visual news productions are accountable for upholding the following standards in their daily work, as freelancers for the Company:

  1. Be accurate and comprehensive in the representation of
  2. Resist being manipulated by staged
  3. Be complete and provide context when recording
  4. Avoid stereotyping individuals and groups. Recognize and work to avoid presenting one’s own biases in the
  5. Treat all subjects with respect and dignity. Give special consideration to vulnerable subjects and compassion to victims of crime or
  6. Intrude on private moments of grief only when the public has an overriding and justifiable need to see
  7. While recording, subjects do not intentionally contribute to, alter, or seek to alter or influence
  8. Do not manipulate video or add or alter sound in any way that can mislead viewers or misrepresent
  9. Do not pay sources or subjects or reward them materially for information or participation.
  10. Do not accept gifts, favors, or compensation from those who might seek to influence
  11. Do not intentionally sabotage the efforts of other videographers

Ideally, Contributors should:

  • Strive to ensure that the public’s business is conducted in
  • Think proactively, as a student of psychology, sociology, politics and art to develop a unique vision and
  • Work with a voracious appetite for breaking news events and contemporary visual
  • Strive for total and unrestricted access to subjects, recommend alternatives to shallow or rushed opportunities, seek a diversity of viewpoints, and work to show unpopular or unnoticed points of
  • Avoid political, civic and business involvements or other employment that compromise or give the appearance of compromising one’s own journalistic independence.
  • Strive to be unobtrusive and humble in dealing with.
  • Respect the integrity of the photographic.
  • Strive by example and influence to maintain the spirit and high standards expressed in this code. When confronted with situations in which the proper action is not clear, seek the counsel of those who exhibit the highest standards of the profession. Videographers should continuously study their craft and the ethics that guide.
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